WE ARE MORE THAN A SHOP WE ARE A COMMUNITY
Sharing Our Spring Arrivals
Pretty Penny welcomed a unique collection of apparel a few weeks ago. In March, Sarah visited a local private seller’s home, where she purchased dozens of vintage pieces made throughout the 20th century. The ensemble features a variety of vintage styles: delicate, muted, and feminine pieces with trained skirts, ruffles, intricate detailing, and lace.
Two dresses in particular caught our eye. The first dates from the late 1960s: a deep onyx-black frock with horizontal accordion pleats and fine, floral lace. What we love most about this dress is its striking leg-of-mutton sleeves, which complement its otherwise gossamer composition. The puff-sleeve made a comeback in 2018, drawing inspiration from the Victorian and Edwardian eras. It has remained popular since, taking root as an enduring style. Similar creations were featured in the decorated 2023 movie Poor Things. Set in 19th century London, the film won numerous awards for best costume design (from BAFTA, the Academy of Motion Picture Arts and Sciences, and the Costume Designers Guild), reviving our love for Victorian fashion. This dress reminds us why we’ll always buy vintage: these styles are timeless, and recall the charm, glamor, and romance of the past, all while offering a sustainable way to indulge in fashion.
The second is a black dress with bright, arresting polka-dot roses. The whimsical print is perfectly balanced by the piece’s elegant silhouette. And again, we are obsessed with its puff-sleeves! But, what makes this dress so special is its story. The collector had a knack for fashion, and loved to alter and personalize her own clothes. When she bought this charming dress in the early 1970s, she added velvet trim and a panel of black fabric to its bottom. The style is reminiscent of color-blocking, a trend that grew popular during the late 1960s. Her personal touch adds a layer of contrast to the piece that enhances its look. Wearing something that was carefully reworked and customized by another will always feel special. We love learning and sharing the stories behind our clothing; it’s part of what makes shopping vintage so brilliant. You can check out these two new pieces, in addition to the entire new collection, in-store and online. Come visit!
I am back in the STORE!!!!! - Sarah
I am back!!!! I have been gone from the store for 2 months due to a medical emergency that ended with surgery and recovery. I have one more final doctors appointment Monday February 12th that will give me the final O.K to be back to full capability status. I am grateful for all the support me and my family have received over the past few months. I love our community. I am excited to see everyone in the store again and get back to normal routines and activities. I am on the other side of this thing !!!!!!!!!!!! I am especially excited to start this new year off in better health and am looking forward to putting all my energy into maintaining and growing our business. Lots of love and peace in 2024 from our family to you. Sarah + Nick + Vienna
Pretty Penny
2981 College Avenue
Berkeley, CA. 94609
Hours Wednesday - Saturday 12-6 Sunday 12-5
ONLINE: www.prettypennyclothing.com
UPSTAIRS
Hey Pretty Hair Studio w/Nick St. Mary
Book At: www.heyprettyhairstudio.com
It is January 2024
We have an alteration specialist
We have an alteration specialist. You can get your pretty penny items altered. Or bring in your own outside items to use these services.
WHAT YOU NEED TO KNOW ABOUT PRETTY PENNY
Pretty Penny was established in 2006
We carry Vintage | Modern clothing, shoes and accessories.
Just A Few Brands We Carry:
KNICKEY - organic cotton bra + underwear. New York
Sustainable from the Start
Knickey was founded as a sustainable brand from the start - seeking out the most environmentally responsible processes, low-impact fabrics and ethical manufacturing - and we're always ready to do more. We swap the greenwashing for integrity and accountability. By choosing Knickey, you can be confident that every step of our design, product and business has been carefully considered.
BAGGU - A bay area local. Sustainable Accessories. Women Owned. Ethical And Wonderful.
LE BON SHOPPE - SLOW FASHION
Unlike fast fashion which is ephemeral in both quality and style, slow fashion products are made to last the whims of trends and the wear and tear of time. It is a lifestyle that means making a more conscious choice to consume less, and consume better by choosing companies and quality products that are meant to last many seasons.
Even more, we do not follow the traditional never ending seasons of the fashion industry. Caught in a never ending grind of meeting self-conceived deadlines and launch dates, factories are placed under high pressure which can compromise integrity and lead to burn out. We are flexible and compassionate with our factories and value all those who have a hand in making all things Le Bon Shoppe as people first. We give ourselves ample time to restock and don’t sweat it if things don’t go according to schedule!
CAVE GLOW CANDLES - Hand Poured. Small Batch. Ethically Sourced. Small Business. Catskills New York
FREYRES SUNGLASSES - chicago
Our storefront is open Wednesday-Saturday 12-6
Our online store is open 24|7 with new arrivals listed daily