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Pretty Penny Press!

August, 2010
East Bay Express - Best Vintage Clothing Boutique

...right now, Pretty Penny stands alone. The space itself is lovely, and therefore a pleasure to spend time (and money) in; the staff is friendly and knowledgeable; the shoes and menswear are blissfully plentiful; and the Penny consistently boasts a perfect alchemy of stock (both vintage and locally sourced "firsthand") that practically guarantees that, if you come in looking for that one specific thing ... you'll find it. Read More >

EBX - Best of the Bay

March 29, 2010
Artists and Astronauts - Favorites: The Pretty Penny

The Pretty Penny, at 5488 College Ave. in Oakland, CA is one of my favorite shops and a supplier of some of my best closet options. It regularly houses a large selection of fabulous finds, and at incredible prices, it's hard to pass up. Read More >

April 1, 2010
Cal Vintage

pretty penny offers a wide selection of vintage clothing at seriously affordable prices! Read More >

February 24, 2010
East Bay Express: Rockridge: Oakland with a Collegiate Feel

While the East Bay certainly has a wide selection of vintage stores, if it came down to choosing just one, Pretty Penny would be the pick of the litter. Read More >

October 19, 2009
Bare Magazine

Even Prettier Than Before. Read More >

96 hours

October 2, 2009
Diablo Style: GBop comes to Blackhawk, super sales at Pretty Penny and Trove in Berkeley - Diablo Magazine

A new shop comes to Blackhawk Plaza, two Berkeley classics offer killer deals Read More >

September, 2009
Magical Molar

One of the cutest vintage stores I've been to! Read More >

96 hours

June, 2009
Inc. Magazine

Sarah Dunbar, owner of Pretty Penny, a vintage clothing boutique in Oakland, California, says she makes a point of responding privately to each critical review. "If someone gives Home Depot a two-star review, I don't think it really matters," says Dunbar. "But it does matter for community-based businesses." Read More >

2009
96 hours

2009
Best of the East Bay 2009 - East Bay Express

scene

Spring, 2009
One Eighty Magazine

Sarah Dunbar has been a vintage junkie from an early age and has the credentials to prove it. She has well-known thrift establishments like Brooklyn's Beacon's Closet and Berkeley's Mars Mercantile on her résumé. Her obsession led her to test her own business venture. Once a month, she turned her home into a store where friends could sift through her latest finds while sipping a cocktail. Pretty Penny was born when the event became too much for her one-bedroom apartment to handle. Read More >

Spring 2009
One Eighty Magazine

scene

March 12, 2009
Shopping Road Trip: Oakland, CA - Nerve.com

Just up the road is Pretty Penny, a precious little boutique that carries vintage and contemporary clothing to satisfy just about everyone's inner fashionista. Read More >

Spring 2009 - Issue 9
Scene - The Gaurdian

Look for the new Pretty Penny ad in Scene!

scene

March 7, 2009
The Neighborhood Merchant - Rockridge News

Approaching the large storefront windows, you'll see clever combinations of vintage finds and new items, built around a decor of natural materials and interesting found objects.

the monthly

February 24, 2009
High style at a reduced price in East Bay - The Collegian

With its great prices, selection, and ambiance, Pretty Penny definitely scores high on this shopaholic's list. Read More >

October, 2008
A Good Year for Vintage - The Monthly

Lila was thrilled to discover '70s ethnic blouses with hand-embroidered flowers at Pretty Penny on College Avenue. The former home of Saturn Records, the shop is a cozy spot where shoppers can relax on soft pink and black leather sofas from the '50s and get into the mood with retro-inspired art on the walls.

the monthly

Summer 2008 - Issue 5
Scene - The Gaurdian

Look for the new Pretty Penny ad in Scene!

scene

June 25-July 1, 2008
Best of the East Bay - East Bay Express

Reader's Poll Winner - Best Vintage Clothing Store!

96 hours

June 5, 2008
Street Date - 96 Hours

Entering this women's boutique that sells mostly vintage clothing feels like returning to the '50s, '60s or '70s. Past the pink couches and bins of LPs in front, visitors will find retro fashions that, n a recent visit, included a frothy, yellow tulle prom dress, a classic black satin coctail dress and a boldly printed avacado, orange and yellow dress.

96 hours

May, 2008
Bare Magazine

Tucked into Oakland's Rockridge neighborhood sits Pretty Penny, a vintage-lover's Paradise. Offering a highly selective range of vintage clothing, Pretty Penny will be releasing it's own in-house brand within the next fe months, as well.

96 hours

Issue No. 3
Oakbook

If you like vintage, try Pretty Penny. This well organized Rockridge store sells vintage clothing that's very wearable and very affordable. Browse carefully, you'll find a good number of designer brands on the racks. The store also has cute accessories, locally made jewelry, shoes and vintage records. Pretty Penny has a freindly vibe that makes you want to return even if your not into vintage wear.

oakbook

May, 2008
Arthur Magazine

Pretty Penny was listed in the Arthur Constellation.

96 hours

Spring 2008 - Issue 4
Scene - The Gaurdian

Look for the Pretty Penny ad in Scene!

96 hours

Dec/Jan 2008
Oakland Style Unleashed, photographs by Jeffery Cross - Oakbook

Clothing from Pretty Penny was featured in this edition of Oakbook magazine.

oakbook

December 12th, 2007
Pretty Penny on Inside the Bay!

Audrey tracks down the best fashion deals for you in the East Bay!€ť
http://abclocal.go.com/kgo/story?section=view_from_the_bay/fashion_beauty&id=5829242

August 13th, 2007
Threads down, Beats Up, by Johnny Z. - Novometro

As the business of selling vintage records has moved online to find a larger market, the market for vintage clothes has done the exact opposite. Sarah Dunbar's nationally-sourced vintage clothing collection is sold below Saturn's offices: Pretty Penny and Saturn Records (5488 College) now share a space devoted to preserving and recycling two cultural staples: music and fashion.
http://novometro.com/news_details.php?news_id=2309

5488 COLLEGE AVENUE, OAKLAND, CA 94618 / TEL 510-594-9219 / PRETTIESTPENNY@YAHOO.COM